I led the early creative development for Harmony — from initial brand architecture to visual direction and narrative tone. My goal was to design a brand that felt elemental and spacious, rooted in balance without falling into wellness tropes.
While the final execution evolved beyond my original vision, the foundational concepts — calm as power, space as structure — remain present. This project reflects my strength in creating systems that hold, even through transformation.
Creative direction isn’t just making things — it’s making space for them to grow.
ASSETS GENERATED
Identity system & Branding
Website design & Build
Photography & Videography
Social Media & Marketing
All print collateral
