I led a comprehensive rebrand for Kelly & Son, evolving a 70-year-old family business into a contemporary, recognizable presence — without losing the grit and heritage at its core. From logo and identity to web, signage, and ongoing brand visuals, I shaped every touchpoint of their creative ecosystem.
More than a refresh, it was a redefinition — and it worked. The company crossed its first $1M+ year during this transformation, proof that thoughtful branding moves more than perceptions; it moves numbers.
This was creative direction with a hard edge and a measurable return.
